Worldwide jewellery chain Pandora has announced plans to open a store in Brentwood High Street.
The chain has submitted plans for an opening at 40B, the former Country Casuals unit next to Heart of Gold and close to the Chapel Ruins.
Pandora was founded in Copenhagen by Danish goldsmith Per Enevoldsen and his wife Winnie.
Since then, the firm has made the journey from a local Danish jeweller's shop to one of the largest jewellery brands in the world.
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Lisa Butler, retail director at Pandora, said: "We are thrilled to announce the opening of our new store in Brentwood.
"As a Danish brand aimed at women of all ages,the new store embodies a Scandinavian, feminine design and acts as the perfect setting for our beautiful hand-finished jewellery."
How did it start?
The story of Pandora is the journey from a local Danish jeweler to a world-leading brand, with sales in more than 70 countries.
Pandora was founded in Copenhagen in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie.
The paired sourced much of their gems from Thailand but as the demand for their products increased, their focus gradually shifted towards wholesale to clients in Denmark.
The wholesale retail activities were discontinued in 1987 and the company moved to larger premises.
Meanwhile, the first in-house designer joined the company and Pandora began to focus on creating its own unique jewellery
The company decided to start manufacturing its own designs in Thailand in 1989
Its famous charm bracelets were launched in 2000 and saw sales rapidly increase- its products are now sold in more than 70 countries on six continents through over 10,300 points of sale, including around 900 concept stores.
What makes Pandora's bracelets so popular?
Pandora famous bracelets are the products that have made the brand such a popular choice.
Pandora bracelets operate on a "threading" system like screwing a nut on a screw – allowing different charms to be screws on to the bracelet.
These charms include dangle, beads and clasps to allow the bracelet to be built up into a bespoke piece of jewelellry.
Some Pandora charms are only available in certain countries such as the Family Ties charm available only UK only, the Blue Primrose Path Germany only, Royal Wedding Charm, available only in the UK and Australia.
Cheap Pandora Charms Sales